An ABA marketing agency built as one system, not six services
Higglo Digital is a U.S.-based ABA marketing agency working exclusively with ABA therapy, autism services, and broader behavioral health providers. Founded in 2021 and based in Pittsburgh, PA, we run six disciplines as a single growth engine — SEO, Generative Engine Optimization (GEO), digital PR, CRO, UX, and custom web development — and hold the whole program accountable to one outcome: qualified caregiver inquiries that actually reach intake.
Most agencies sell those six as separate line items. In behavioral health that breaks down. The caregiver journey is long, trust-heavy, payer-shaped, and rarely linear — and a keyword ranking that never becomes a booked consult isn't a result.
Who we work with
- Single-site clinics establishing local presence
- Multi-location groups scaling across markets — hub-and-spoke location architecture, per-site local presence, and centralized intake with location routing
- Regional and multi-state provider organizations
- ABA software and technology platforms selling into practices
The six disciplines
- SEO — Technical, on-page, and authority work tuned to trust-heavy behavioral health journeys, payer-related language, and local discovery patterns.
- Generative Engine Optimization (GEO) — Entity clarity, structured content, and source-authority engineering so ChatGPT, Gemini, Perplexity, and Google AI Overviews retrieve you as the category source.
- Digital PR — Earned mentions and structured trust signals engineered to compound as an authority asset, not a one-off placement.
- CRO — Experiment programs on service pages, intake forms, and decision moments, aimed at the rate qualified visits become booked consults.
- UX & intake design — Caregiver journeys and intake flows built for cleaner clinical handoffs and higher-quality inquiries.
- Custom web development — Trust-grade, HIPAA-conscious web infrastructure the other five disciplines run on.
What makes us different
- ABA-specific, not healthcare-general. We work in intake workflows, payer language, caregiver decision journeys, and authorized-hours economics — not generic patient acquisition.
- We optimize for AI answers, not just Google. We publish a monthly AI Share of Voice report tracking how often AI engines cite brands across ABA queries, using a stable query set and a published methodology.
- Our measurement methodology is public. Every aggregate below carries a definition, a window, and a data source at
higglo.io/methodology. We report averages across the book, not the single best case.
- HIPAA-conscious measurement. Tracking and conversion systems are designed around patient trust and compliance constraints.
- Intake is in scope. We're accountable through the booked consult, not to the form fill.
Results
Aggregates across the active client book. Each figure is defined with its window and source at higglo.io/methodology:
- +402% average organic impressions — trailing 12 months vs. pre-engagement baseline (Google Search Console)
- +693% average organic clicks — same window
- +243% average organic conversions — form submissions and booked consults (GA4 / client analytics)
- +1,848% average keyword growth — baseline to trailing 12 months (third-party rank tracking)
- 93% SEO/GEO client retention past the initial program window (trailing 12 months)
Selected engagements
Motivity — ABA data-collection and practice-management software. A 22-month integrated engagement across SEO, CRO, UX, and closed-loop GA4 + HubSpot attribution:
- +930% organic impressions and +265% organic clicks
- +343% qualified demo requests (HubSpot closed-loop attribution, organic channel)
- Organic share of qualified pipeline: 8% → 34%
- Blended customer acquisition cost: −29%
- Demo-form conversion +41% after an 11-test CRO program
- $27M Series B closed March 2024, with the lead investor citing the capital-efficient organic growth engine
Raven Health — ABA practice-management platform. A ~3-month full-site rebuild: 65 marketing pages migrated from WordPress to Next.js with 1:1 URL and copy parity for a zero-loss SEO cutover, 101 blog posts moved with zero URL changes, on-site demo booking wired directly into HubSpot, JSON-LD and llms.txt shipped at launch, and a custom CMS so marketing publishes without engineering. Recognized with 4 international design awards.
How we engage
Monthly retainer, with a $5k–$25k minimum engagement. Multi-site programs are priced per location, and the per-location rate scales down as you add sites — up to 15% off on larger multi-location programs. On timing: local and technical fixes typically move in 60–90 days, while the compounding work runs on a 6–12 month horizon.
Where we're a bad fit
We publish this list because an agency that can't name one doesn't have positioning:
- Practices that need paid media as the primary engine. We build compounding organic and intake systems; if the goal is to spend aggressively on ads this quarter, a paid-media specialist will serve you better.
- Budgets under roughly $3K/month. Below that, a fractional operator or focused freelancer gets you more per dollar than any agency, including us.
- Teams that want a vendor to execute a pre-written channel plan. Our engagements start by re-scoring the plan, which is friction if the plan is already settled.
- Anyone who needs results inside 30 days. The compounding work is a 6–12 month horizon.
Free resources for ABA operators
No email gate: ABA market data for all 50 states and DC, a vetted ABA conference directory, cost-of-care guides by metro, an AI visibility checker, a local SEO scanner, and an intake funnel calculator — at higglo.io/free-tools and higglo.io/resources.
